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Advertising Characters
Pillsbury Poppin' Fresh Dough Boy

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Poppin' Fresh, more widely known as the Pillsbury Doughboy, is an advertising mascot for the Pillsbury Company, appearing in many of their commercials. Many commercials from 1965 until 2005 (together with some for GEICO between 2009 and 2017) ended with a human finger poking the Doughboy's stomach. The Doughboy responds when his stomach is poked by giggling (Hoo-Hoo!, or earlier on, a slight giggle "tee hee").
The Pillsbury Doughboy was created by Rudolph 'Rudy' Perz, a copywriter for Pillsbury's longtime advertising agency Leo Burnett. Perz was sitting in his kitchen in the spring of 1965, under pressure to create an advertising campaign for the Pillsbury's refrigerated dough product line (biscuits, dinner rolls, sweet rolls, and cookies). His copywriter, Carol H. Williams, imagined a living doughboy popping out of a Pillsbury refrigerated dough can and wrote the campaign, "Say Hello to Poppin' Fresh Dough".
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This article uses material from the Wikipedia article "Pillsbury Doughboy" and is licensed under the GNU Free Documentation License.

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