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Sugar Bear, Super Golden Crisp and Super Sugar Crisp
SugarBear8 $20.00
3 3/4"H Sugar Bear POP! Vinyl Figure
#22 Ad Icons - Target Exclusive
2018 Funko
Condition: Excellent
SugarBear7 $5.00
LARGE 2 1/4"D Sugar Bear - Super Sugar Crisp Pinback Button
High Quality Metal with Bright Graphics
Condition: Excellent
SugarBear1 $8.00
Sugar Bear 4"H Christmas Ornament
1995 Kraft Foods
Condition: Excellent
SugarBear2 $5.00
Sugar Bear 4 1/2"H Plush
Condition: Excellent
Sugar Bear originally appeared in the 1940s as the mascot of Golden Crisp (then called Sugar Crisp), a cereal produced by General Foods Corporation under the Post brand. The original bear was designed by Robert "Bob" Irwin, a graphic designer for Post Cereal and voiced, in animated commercials, for 40 years by Gerry Matthews in emulation of a Bing Crosby persona– a shallow-eyed, easy going character who crooned his cereal's praises to the tune of "Joshua Fit the Battle of Jericho".
He was made a character in the 1964 Saturday morning cartoon Linus the Lionhearted. Most of the characters in the series, sponsored by General Foods, were mascots for Post cereal products (permitted at that time, later banned by the American Federal Trade Commission (FTC)).
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